
Live Coverage of Dreamforce 2023 – Opening Keynote
Welcome to our live coverage of Dreamforce 2023. Today’s opening keynote promises insights from Salesforce CEO, Marc Benioff, and a lineup of special guests.
Termed as the “AI event of the year,” Dreamforce 2023 is set to unveil exciting generative AI-related product announcements throughout the day. Stay tuned for all the latest updates starting today.

- 00:20:01- September 12, 2023
Thank you for joining us at Dreamforce 2023. If you’d like to catch up on all the announcements made so far, we’ve got you covered.
- 00:14:56- September 12, 2023
Let’s not forget about Slack’s significant presence. The collaboration platform is gearing up with major AI enhancements, positioning itself for a competitive edge in the productivity realm against Workspace and Teams in the coming months. However, distinguishing features and capabilities among these platforms is becoming increasingly challenging.
- 00:12:49- September 12, 2023.
As the opening keynote at Dreamforce concludes, we’ve witnessed some remarkable discussions, a flurry of product announcements, and an overall electrifying atmosphere.
Key takeaways include:
– Salesforce’s outstanding performance, surpassing revenue expectations and sustaining growth despite challenging circumstances.
– Salesforce’s unwavering commitment to generative AI, building on years of work in this space.
– The excitement surrounding Einstein’s capabilities, offering productivity and efficiency gains that can be game-changers for partners and customers.
– The recognition that the generative AI revolution also signifies a “trust revolution” and “customer revolution,” bringing industry-wide and societal concerns to the forefront. Industry leaders bear the responsibility of addressing these concerns while promoting responsible innovation.
– Salesforce’s outstanding performance, surpassing revenue expectations and sustaining growth despite challenging circumstances.
– Salesforce’s unwavering commitment to generative AI, building on years of work in this space.
– The excitement surrounding Einstein’s capabilities, offering productivity and efficiency gains that can be game-changers for partners and customers.
– The recognition that the generative AI revolution also signifies a “trust revolution” and “customer revolution,” bringing industry-wide and societal concerns to the forefront. Industry leaders bear the responsibility of addressing these concerns while promoting responsible innovation.
- 00:08:38- September 12, 2023.
However, it’s worth noting that Slack’s AI features seem to align closely with those introduced by Microsoft and Google within their respective productivity platforms. Features such as skipping meetings and relying on AI assistants for updates hold appeal for users seeking efficiency.
- 00:05:03- September 12, 2023
Summarization capabilities introduced by Slack can significantly benefit users navigating a world of endless meetings, where taking notes and identifying action points can be challenging.
- 00:03:54- September 12, 2023
Slack’s AI features are poised to revolutionize the way teams work, unlocking new levels of efficiency. CEO Lidiane Jones highlighted the introduction of “game-changing” generative AI features that will supercharge productivity for Slack users.
- 23:53:21 – September 12, 2023
The process of utilizing AI often begins with a prompt, as demonstrated by Stokes, providing insights into how prompts function.
- 23:51:16 – September 12, 2023
Einstein Copilot Studio places a significant focus on the ‘prompts’ function, which leverages natural language prompts to generate code and provide detailed insights for application developers.
- 23:46:28 – September 12, 2023
We’re now looking ahead to the future of AI, with Patrick Stokes offering a glimpse into what’s to come.
- 23:43:45 – September 12, 2023
Laura Alvarez, CEO of Williams Sonoma, joins Marc Benioff for a discussion about the company’s transformation and its deep ties with Salesforce in its operations.
- 23:39:33 – September 12, 2023
While automated call transcription and meeting summaries are valuable, they seem to resemble offerings from Google and Microsoft. Both companies have introduced similar capabilities in Teams and Workspace. It raises the question of whether this represents a true generative AI revolution or a repackaging of existing capabilities.
- 23:37:28 – September 12, 2023
In sales, Einstein’s capabilities can be equally transformative, offering automated meeting summaries and call transcriptions to streamline workflows.
- 23:35:30 – September 12, 2023
Einstein has the potential to significantly enhance marketer productivity, enabling the creation of content, campaigns, and promotional materials with remarkable speed.
- 23:33:34 – September 12, 2023
Sanjna Parulekar provides a demonstration of the Einstein Copilot platform and its impact on innovation at partner company Williams-Sonoma.
- 23:32:21 – September 12, 2023
Dreamforce lives up to its reputation as the “AI event of the year” with a continuous stream of AI-related product announcements. The breadth of Einstein integrations across Salesforce’s product suites and partnerships, particularly with Google Workspace, stands out.
- 23:25:42 – September 12, 2023
For detailed coverage of the latest Einstein Copilot announcements, please refer to our dedicated coverage.
- 23:24:08 – September 12, 2023
The introduction of Einstein Copilot marks a significant step forward for sales and marketing practitioners, offering AI assistance to ease their workloads.
- 23:23:02 – September 12, 2023
Another noteworthy product announcement is the Einstein Copilot assistant, enhancing the capabilities of Einstein 1.
- 23:20:58 – September 12, 2023
The AI revolution extends beyond technology; it’s also a customer revolution, transforming the way Salesforce customers operate.
- 23:19:30 – September 12, 2023
Parker Harris returns to discuss the keynote’s closing remarks.
- 23:18:48 – September 12, 2023
The depth of integration showcased is impressive, with Salesforce emphasizing the harmonization of data and seamless connections within organizations.
- 23:16:01 – September 12, 2023
A live demo illustrates how Salesforce’s Einstein Copilot and Data Cloud platforms function.
- 23:14:55 – September 12, 2023
Einstein Copilot is expected to bring substantial improvements to sales and marketing, reducing workload and boosting efficiency for teams worldwide.
- 23:14:55 – September 12, 2023
Einstein Copilot marks a significant leap forward in Salesforce’s AI capabilities, enhancing productivity and efficiency.
- 23:10:49 – September 12, 2023
Salesforce has prioritized the Einstein Trust Layer to build trust with customers and safeguard their data.
- 23:08:26 – September 12, 2023
Salesforce places a strong emphasis on the Einstein Trust Layer, adopting a dynamic approach to ensure data security and customer safety.
- 23:06:43 – September 12, 2023
The spotlight shifts to AI, which is revolutionizing work processes, industries, and Salesforce’s future direction.
- 23:05:22 – September 12, 2023
Salesforce’s commitment to responsible AI and transparency is evident. The company acknowledges the risks associated with generative AI and the need to address them.
- 23:04:13 – September 12, 2023
Benioff stresses the importance of democratizing the AI revolution, advocating for an open ecosystem approach to AI innovation for everyone’s benefit.
- 23:02:46 – September 12, 2023
Salesforce’s extensive experience in AI innovation positions itself well in the current generative AI wave, as it strives to achieve what Benioff calls “AI nirvana.”
- 23:00:31 – September 12, 2023
The Einstein 1 Platform represents a significant milestone, serving as the first predictive and generative AI platform for CRM and reinforcing Salesforce’s leadership in AI CRM.
- 22:57:47 – September 12, 2023
Benioff introduces the Einstein 1 platform, which aims to build trust while making users more productive, intelligent, and efficient.
- 22:56:20 – September 12, 2023
The Einstein 1 Platform is the culmination of 25 years of AI innovation and product design for Salesforce, representing a significant achievement.
- 22:54:50 – September 12, 2023
Benioff unveils the Einstein 1 platform, emphasizing its role as a trusted AI platform for customer companies.
- 22:52:23 – September 12, 2023
Addressing issues of trust and authenticity, Salesforce aims to tackle “hallucinations” and prioritize customer trust.
- 22:51:48 – September 12, 2023
Salesforce recognizes the importance of trust and safety in AI, focusing on building authenticity and trustful relationships with customers.
- 22:50:29 – September 12, 2023
Generative AI is revolutionizing the tech industry, but challenges and risks exist. Salesforce acknowledges the need for responsible use of this technology.
- 22:49:16 – September 12, 2023
Salesforce’s commitment to responsible AI extends to its investment in AI innovation through the Salesforce Ventures fund, supporting startups in the AI space.
- 22:48:18 – September 12, 2023
The AI revolution must be democratized, and an open ecosystem approach to AI innovation is vital to ensure widespread access and benefits.
- 22:46:29 – September 12, 2023
Benioff highlights Salesforce’s extensive history of AI research and innovation, positioning the company at the forefront of the generative AI wave.
- 22:44:42 – September 12, 2023
Salesforce’s remarkable growth is underpinned by its commitment to values, with significant investments in non-profits, public schools, and charities, making a substantial impact.
- 22:40:57 – September 12, 2023
Salesforce’s exceptional performance is highlighted, ranking as the third-largest software company globally and the second-largest in Japan. Despite challenging economic conditions, Salesforce continues to exceed expectations and grow.
- 22:39:21 – September 12, 2023
Dreamforce 2023 is the most sustainable edition to date, with a focus on eco-friendly practices, including biodegradable signage and water conservation.
- 22:38:05 – September 12, 2023
The stage is set for a fantastic Dreamforce, touted as the “biggest AI event,” featuring renowned visionaries and tech leaders as guest speakers.
- 22:31:23 – September 12, 2023
As we await Marc Benioff’s keynote address, a moment of remembrance is observed for the people of Maui.
- 22:00:39 – September 12, 2023
Dreamforce 2023 welcomes many newcomers, underlining the conference’s popularity and its positioning as a leading AI event.
- 21:58:51 – September 12, 2023
Leah McGowen-Hare, SVP for the Trailblazer community, kicks off Dreamforce 2023 with a promise of an enhanced experience at the “biggest AI event.”
- 21:57:35 – September 12, 2023
Dreamforce 2023 aims to surpass expectations, emerging as the premier AI event, with an impressive lineup of speakers and innovations.
- 21:55:01 – September 12, 2023
As we await the opening keynote at the Moscone Center, take a moment to explore our coverage of the Dreamforce announcements. Salesforce has already introduced a range of new products, including the Einstein Copilot assistant and an extended partnership with Google Workspace.
- 21:51:43 – September 12, 2023
The countdown begins as we approach the opening keynote at Dreamforce 2023. The theater is filling up with attendees, accompanied by lively acoustic music.